Introduction to Social Media Strategy – Learn with Buffer
Salepage : Introduction to Social Media Strategy – Learn with Buffer
Arichive : Introduction to Social Media Strategy – Learn with Buffer
About This Class
Create a social media strategy that works with digital marketing strategist Brian Peters and Buffer in this 45-minute, straightforward class.
Whether you’re looking to foster brand awareness, increase website traffic, or drive sales, learn how to craft a simple social media strategy to achieve your goals on Facebook and Twitter. From finding your voice to paid advertising, Brian walks through his process for custom social strategies. Learn how to:
- Choose the right social platforms for your business
- Create and curate effective visual content
- Use tools like Buffer to schedule, analyze, and improve your posts
- Execute Brian’s 5-step Facebook advertising plan
After taking this class, you’ll be able to craft a custom social media strategy that will help you drive your business goals, foster authentic connections with your target audience, and achieve the results you want.
Buffer is an intuitive way to manage all of your social media content across platforms with powerful scheduling and analytics. Whether you are browsing the web or on the go, you can easily add content to your queue with our browser extensions and mobile apps. Schedule your first post today at buffer.com
What Is SEO traffic?
There are two types of website traffic:
- Organic traffic: This is traffic that you don’t pay for directly. It includes people who click through to your website from your social media pages, your email newsletter, Google’s search results, and so on.
- Paid traffic: This is traffic that you pay for directly. It includes people who click pay-per-click (PPC) ads, as well as those who hear about you through influencer marketing, newsletter or podcast sponsorships, and other forms of paid advertising.
SEO stands for search engine optimization, and is a process of optimizing your website with the goal of ranking higher on search engine results pages (SERPs) and ultimately increasing traffic.
In theory, the term SEO refers to all search engines, but in practice, it’s Google that matters most as they have an 87.35% share of the search market, with Bing being a very distant second at 5.53%, and Yahoo taking third place with 2.83% of the market.
SEO traffic is organic traffic that comes from search engines, in other words, people who typed a keyword or query into Google, looked through the search results, and then clicked through to your website.
Note that this doesn’t include paid search engine traffic, meaning those who entered a query into a search engine, and then clicked on your PPC ad that was displayed above the search results.
Introduction to Social Media Strategy – Learn with Buffer
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