WordPress – Building Child Themes
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Learning how to create a child theme is the first step to becoming a WordPress developer. Child themes are a great entry point, as they’re built on top of an existing theme with a properly coded foundation. The skills you use during development are the same ones you leverage for writing brand-new themes and plugins. Learn how to use child themes to create your own custom, stylish new WordPress sites—without the advanced knowledge of a web developer. Instructor Patrick Rauland explains how to get started picking a parent theme, updating the CSS, creating a new template for your child theme, and updating its functionality. By the end of this practical, project-based course, you should have a functioning child theme and the skills to quickly customize your next WordPress site.
What Is SEO traffic?
There are two types of website traffic:
- Organic traffic: This is traffic that you don’t pay for directly. It includes people who click through to your website from your social media pages, your email newsletter, Google’s search results, and so on.
- Paid traffic: This is traffic that you pay for directly. It includes people who click pay-per-click (PPC) ads, as well as those who hear about you through influencer marketing, newsletter or podcast sponsorships, and other forms of paid advertising.
SEO stands for search engine optimization, and is a process of optimizing your website with the goal of ranking higher on search engine results pages (SERPs) and ultimately increasing traffic.
In theory, the term SEO refers to all search engines, but in practice, it’s Google that matters most as they have an 87.35% share of the search market, with Bing being a very distant second at 5.53%, and Yahoo taking third place with 2.83% of the market.
SEO traffic is organic traffic that comes from search engines, in other words, people who typed a keyword or query into Google, looked through the search results, and then clicked through to your website.
Note that this doesn’t include paid search engine traffic, meaning those who entered a query into a search engine, and then clicked on your PPC ad that was displayed above the search results.
WordPress – Building Child Themes
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