Use Your Qual Skills to Market Yourself!
Salepage : Use Your Qual Skills to Market Yourself!
Archive : Use Your Qual Skills to Market Yourself!
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Category:
Business Development | Client Management
Presenters:
Jay Zaltzman
Duration:
59 minutes
Format:
Audio and Video
Original Program Date :
Jan 30, 2020
Many QRCs are intimidated by marketing. But we don’t need to be! The very mix of skills that make for a good qualie (people skills and analytical capabilities) are all you need to be a great marketer! During this session, we’ll discuss how to position yourself (note: you don’t HAVE to focus on a specific industry if you don’t want to!), whom to target, and the wide variety of marketing options available to you and how to choose which to focus on. You don’t have to do them all! And we’ll get down to the specifics of several marketing methods including how to raise your profile, using LinkedIn and even – gasp! – cold emailing.
Use Qual Skills to Market Yourself Handout (814.7 KB) 16 Pages Available after Purchase
President
Bureau West: Helping Companies Grow
Jay Zaltzman has been president of Bureau West Market Research for the past twenty years. He also provides business coaching, helping small business-people grow their businesses. He is an active member of the QRCA and a past president of the association. Jay was born in New York and moved to Israel as a child. He received his first qualitative research training in the Israel Defense Forces, where he was an interviewer of candidates as part of the recruitment process. He began his career in market research after returning to the U.S. He currently lives in Palm Springs, CA.
What is Everything Else?
Everything Else is a product category on Amazon that is meant to be a catch-all for items that don’t fit into any other categories. Over time, as the Amazon catalog has grown and more specific product categories have been added, Everything Else has become less useful and more of a junkyard for cast off and forgotten listings.
Until recently, however.
Why are items listed in Everything Else when they shouldn’t be?
The answer to this is fairly simple. Some sellers are using Everything Else as an opportunity to get around Amazon’s gated category requirements. For example, DVDs with an MSRP of over $25 are now gated Selling certain products and bran… More and require permission to list. So we’ve seen some sellers create new listings in Everything Else to get around these requirements. We’ve noticed similar “workarounds” for other gated or restricted Selling certain product categorie… More categories as well.
Amazon doesn’t like this. It just makes the catalog more of a mess than it already is and ends up creating a worse customer experience.
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