Traffic & Conversion Summit 2018 Notes
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The Complete Traffic & Conversion Notes 2018
There’s one huge difference between Traffic & Conversion Summit and the other conferences out there: We actually do this stuff (and we get people to speak at T&C that actually do this stuff).
T&C 2018 is full of game changing sessions (delivered by marketing pros that actually do this stuff) on every topic that matters to the growth of your business:
Paid Traffic & Demand Generation
Conversion & Monetization
Analytics, Data & CRO
Content Marketing
Tools, Tips and Hacks
Inbound Selling
Behind the Scenes with DigitalMarketer
Search, Social & Community
What Is SEO traffic?
There are two types of website traffic:
- Organic traffic: This is traffic that you don’t pay for directly. It includes people who click through to your website from your social media pages, your email newsletter, Google’s search results, and so on.
- Paid traffic: This is traffic that you pay for directly. It includes people who click pay-per-click (PPC) ads, as well as those who hear about you through influencer marketing, newsletter or podcast sponsorships, and other forms of paid advertising.
SEO stands for search engine optimization, and is a process of optimizing your website with the goal of ranking higher on search engine results pages (SERPs) and ultimately increasing traffic.
In theory, the term SEO refers to all search engines, but in practice, it’s Google that matters most as they have an 87.35% share of the search market, with Bing being a very distant second at 5.53%, and Yahoo taking third place with 2.83% of the market.
SEO traffic is organic traffic that comes from search engines, in other words, people who typed a keyword or query into Google, looked through the search results, and then clicked through to your website.
Note that this doesn’t include paid search engine traffic, meaning those who entered a query into a search engine, and then clicked on your PPC ad that was displayed above the search results.
Traffic & Conversion Summit 2018 Notes
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