Matt Ward – Amazon Copywriting Bible
Archive : Matt Ward – Amazon Copywriting Bible
Is your conversion rate on Amazon low?
Is your business on Amazon not effective?
Nothing hurts sellers more than buyer inaction. Your goal is a 100% conversion rate. Odds are you are nowhere close. You are leaving money on the table and sacrificing your rankings. Let me explain.
Amazon wants sales. They reward sellers that convert. Every visitor that does not buy your product hurts your rankings. They make Amazon less likely to show your product in searches because you are not making them money. It is a numbers game. The more you sell, the more Amazon makes. That is not all though.
Strong Copy Saves You Money
You are throwing money down the drain. Spending on ads without converting customers costs your business. You could be more efficient. How much is your conversion rate costing you?
But what if your ACOS is okay, below 50%? You are in the clear right? Wrong. Consider this – increasing your conversion rate increases your sales without increasing ad spend. You can bid more, sell more and rank higher, all without spending a cent more on advertising. But …
Isn’t My Listing Good Enough?
Sure. If you are happy with your business income and not interested in earning more money, this book is not for you. If however you are serious about FBA and want exponential growth, you NEED better conversion rates. Here is why.
An Extra $1000 a Month
That is just a 2% boost in conversions for a $50k seller. That is twelve grand a year, probably much more if you reinvest it. What would that mean for your business? And that is just 2%. Most listings can see jumps of 5-10% just implementing a handful of the techniques in the book. That is a lot more than 1k a month.
It Is Not All About Conversions Though
We cover a lot more as well. From advanced SEO tactics and keyword research for more traffic and sales to off-Amazon copy and advertising strategies to expand, there is ton of value. Most applies to ecommerce growth, email marketing and more as well. And according to the DMA, the leading data driven marketing organization’s (Direct Marketing Association) survey, email marketing is the most profitable channel for businesses with ROIs up to 4300%. Plus all this makes customers more loyal to your brand. But wait a sec, what if you are not a good writer?
You Don’t Need to Be Good at Writing
English class was my BIGGEST weakness. I was not a good writer. I am a good copywriter. I have learned the system. Sales copy is not hard. It is a formula for manipulating desires. It is a formula ANYONE can do. And I will teach you – the psychology, the strategy, the tactics. We go step-by-step through my easy to follow, easy to replicate sales formula. And it works.
Here Is How It Works
It is a step-by-step process. We find important keywords, we research customer wants and then we write. First, a tested headline formula designed to sell well and rank better. Then bullet point strategies and writing styles proven to convert. We make a sales letter for your product and optimize the description. We cover all the bases on increasing conversion rates. Each chapter boosts your conversions. Each helps you rank higher. Everything is important and together it takes average and above average Amazon listings to the next level. Plus it is streamlined to save you time, and therefore money. Could your business use more money?
Why Write a Copywriting Book ONLY for Amazon?
I write copy. I sell on Amazon. Clients and sellers wanted a short, straightforward strategy to increase conversions, sales and rankings. This book shows you how. It is my proven, easy to follow process on writing effective sales copy. And I love copywriting. Helping sellers sell more and succeed is a passion, hence the podcast.
But my time is limited. And most cannot afford $700 for me to write their listing. It is expensive and delivers big results but I wanted to be able to help more people. This book does that. It is my method to writing high converting, strong sales copy for Amazon. I cannot wait to hear your success story. Email me after, I love that.
And yeah, this page is basic. I’d rather focus on a writing kickass copywriting book. My goal is a minimum of 2-4% jump your conversions. Translate that to dollars.
Besides, if you cannot see the value of increasing conversions, increasing sales, earning more, scaling faster, ranking higher and decreasing ACOS costs, this book is not for you.
Special Deal For Limited Time
Get the entire proven, easy to follow Amazon Copywriting Bible for just $97 and for a limited time, get the 7 step Amazon growth guide FREE. That is seven intensive, Amazon growth audiobooks just for ordering TODAY. You should easily make your money back in a month, probably much less. That means just at only $5000 in revenue, a 2% boost in conversions makes your money back in a month. For most it is much faster.
What is Internet Marketing?
Internet Marketing Explained
Internet marketing is the promotion of a company and its products or services through online tools that generate leads, drive traffic, and boost sales.
Also called online marketing or digital marketing, internet marketing relies on digital channels to distribute promotional messages.
Internet marketing is an umbrella term that covers a wide range of marketing strategies and avenues.
From emails, search engines, social media posts, and blog articles, there’s one common theme among all of these tactics: They all focus on delivering content.
With content marketing, gone are the days of hopeful sales pitches and traditional marketing.
Now, businesses can target their audience with pinpoint accuracy and provide useful information that resonates.
This is perfect because that’s exactly what today’s consumers want.
People don’t want to hear about products and services that don’t interest them.
From installing adblockers to clicking on “Skip Ads” buttons, today’s shoppers are more discerning about the information they’re willing to consume.
Content marketing delivers meaningful information that solves users’ problems and is accessible on consumer demand.
Content Marketing vs. Traditional Advertising
Can you believe there was a time when salesmen knocked on strangers’ doors to sell encyclopedias?
Today, we don’t even like it much when our friends knock on our doors unannounced.
The fact is, traditional marketing (or selling) doesn’t work anymore.
Its approach is to essentially push products and information onto people to pressure them into buying.
And frankly, people are over it.
You know it’s true because you yourself have been bombarded with radio ads, television, commercials, billboards, and even phone calls touting products that don’t interest you in the least.
While traditional ads may still work in some situations, the internet has changed the way consumers shop.
Now, armed with infinite amounts of information at their fingertips, users can take a more proactive approach to finding solutions to their problems.
They can search for the products that meet their needs — and avoid the ones that don’t.
We can all agree that ads are annoying. They interrupt our focus and take us away from our journey of finding content that is actually useful.
Not only that, they’re no longer the way people want to learn about new products.
Rather than intruding in consumers’ lives, brands and marketers need to take a different approach.
Top Freelancers for Every Business
Fiverr gives your team the flexibility to expand in-house capabilities and execute every project by connecting with freelancers for every skill set you need.
They should ask questions first and give answers second, rather than the other way around.
That’s where content marketing comes in.
Brands can research the specific needs of their target audience and create tailored content that inspires, educates, or alleviates a problem for their prospects.
Through a series of searches, people can find that online content on their own terms, rather than having it forced on them.
If the content provides value, they’ll keep returning for more.
With content marketing, the user is in the driver’s seat. They decide whether they want to engage with the brand and share the information with their social network.
This enables businesses to develop deep, meaningful relationships with their audience that are based on trust and authority.
When they decide they’re ready, those loyal followers can convert to leads – on their own terms.
This is what happens when you put the consumer’s needs above your own.
When you deliver content with the intention of providing valuable information, you’ll be rewarded with their business (and their loyalty) in the end.
Fundamentally, that is what internet marketing is all about.
But Why All the Hype Around Internet Marketing?
You understand what internet marketing is and how it’s beneficial for your brand.
But what’s with all the hype around it?
Internet marketing isn’t just a fad. It’s a proven winner.
Here are some reasons why brands and marketers are shouting it from the rooftops:
- By the end of 2021, the global content marketing industry is expected to reach $412 billion.
- Consumers who read a piece of brand content are 131% more likely to buy from that brand versus consumers who read no content.
- Fully 49% of B2B buyers said they are relying on content now more than ever to make purchase decisions.
If that wasn’t enough proof, I can tell you from personal experience that content marketing is highly effective.
I’ve seen my own small business grow in ways I never could have imagined, so we focus 99% of our efforts on content marketing.
Matt Ward – Amazon Copywriting Bible
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