Design Class – The Branding Designer Academy
Salepage : Design Class – The Branding Designer Academy
Arichive : Design Class – The Branding Designer Academy
Brand design is what makes your brand unforgettable, therefore, the brand design is one of the most important investment one can make in their business.
When the most utilized information sources for industrial companies are websites, search engines, leaflets and catalogs, the company’s branding must stand above the rest in order to succeed at all. While I’ll always stress the importance of good content, it’s the visual aspect of your brand that first grabs an audience’s attention. Thus, good visual brand design provides you these competitive advantages.
In a busy world, with many competing brands and other distractions, your brand identity will often be the difference between success and failure. Learning how to design the brand you dreamed of or learning to create brands for other companies gives you this highly paid and very on demand skills.
In this course I will teach you how to design brands from concept to finish. The course will be a project-based course and will use the learn-by-doing approach where you will be walked in details through the brand design process from logo design to business cards, branded t-shirts, brochures, leaflets, letterheads, envelopes, website banners, etc.
I am a certified design instructor and I’ve designed brands for my own startups as well as for other companies for many years. I will teach you how to design a strong visual brand that creates a sense of unity and cohesiveness, by maintaining a consistent and clear brand across all marketing channels, because only then customers can instantly recognize your brand.
Visual branding shows that you take pride in your business. Customers will recognize the investment you make in your own business’s success and know you will deliver with the same passion when it comes to serving their needs.
The attention to details in brand design, even something as simple as a business card, can reassure your customers that you value any and all aspects of your business.
Professional branding immediately gives people the impression that you’re an established, confident, and trustworthy company.
Whether a business is a small startup or has hundreds of employees, getting the brand design in order will bring you more customers, make your product more easily recognizable, and encourage people to come back for more.
So enroll in this course, if you want to become from beginner to a professional brand designer.
What is Internet Marketing?
Internet Marketing Explained
Internet marketing is the promotion of a company and its products or services through online tools that generate leads, drive traffic, and boost sales.
Also called online marketing or digital marketing, internet marketing relies on digital channels to distribute promotional messages.
Internet marketing is an umbrella term that covers a wide range of marketing strategies and avenues.
From emails, search engines, social media posts, and blog articles, there’s one common theme among all of these tactics: They all focus on delivering content.
With content marketing, gone are the days of hopeful sales pitches and traditional marketing.
Now, businesses can target their audience with pinpoint accuracy and provide useful information that resonates.
This is perfect because that’s exactly what today’s consumers want.
People don’t want to hear about products and services that don’t interest them.
From installing adblockers to clicking on “Skip Ads” buttons, today’s shoppers are more discerning about the information they’re willing to consume.
Content marketing delivers meaningful information that solves users’ problems and is accessible on consumer demand.
Content Marketing vs. Traditional Advertising
Can you believe there was a time when salesmen knocked on strangers’ doors to sell encyclopedias?
Today, we don’t even like it much when our friends knock on our doors unannounced.
The fact is, traditional marketing (or selling) doesn’t work anymore.
Its approach is to essentially push products and information onto people to pressure them into buying.
And frankly, people are over it.
You know it’s true because you yourself have been bombarded with radio ads, television, commercials, billboards, and even phone calls touting products that don’t interest you in the least.
While traditional ads may still work in some situations, the internet has changed the way consumers shop.
Now, armed with infinite amounts of information at their fingertips, users can take a more proactive approach to finding solutions to their problems.
They can search for the products that meet their needs — and avoid the ones that don’t.
We can all agree that ads are annoying. They interrupt our focus and take us away from our journey of finding content that is actually useful.
Not only that, they’re no longer the way people want to learn about new products.
Rather than intruding in consumers’ lives, brands and marketers need to take a different approach.
Take the frustration out of finishing projects.
Hand your deadlines over to expert freelancers who can get every task finished before every deadline – and keep your business up to top speed.
They should ask questions first and give answers second, rather than the other way around.
That’s where content marketing comes in.
Brands can research the specific needs of their target audience and create tailored content that inspires, educates, or alleviates a problem for their prospects.
Through a series of searches, people can find that online content on their own terms, rather than having it forced on them.
If the content provides value, they’ll keep returning for more.
With content marketing, the user is in the driver’s seat. They decide whether they want to engage with the brand and share the information with their social network.
This enables businesses to develop deep, meaningful relationships with their audience that are based on trust and authority.
When they decide they’re ready, those loyal followers can convert to leads – on their own terms.
This is what happens when you put the consumer’s needs above your own.
When you deliver content with the intention of providing valuable information, you’ll be rewarded with their business (and their loyalty) in the end.
Fundamentally, that is what internet marketing is all about.
But Why All the Hype Around Internet Marketing?
You understand what internet marketing is and how it’s beneficial for your brand.
But what’s with all the hype around it?
Internet marketing isn’t just a fad. It’s a proven winner.
Here are some reasons why brands and marketers are shouting it from the rooftops:
- By the end of 2021, the global content marketing industry is expected to reach $412 billion.
- Consumers who read a piece of brand content are 131% more likely to buy from that brand versus consumers who read no content.
- Fully 49% of B2B buyers said they are relying on content now more than ever to make purchase decisions.
If that wasn’t enough proof, I can tell you from personal experience that content marketing is highly effective.
I’ve seen my own small business grow in ways I never could have imagined, so we focus 99% of our efforts on content marketing.
Design Class – The Branding Designer Academy
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