Danilo Lee – Prosperity Lead Generation 3-Day Live Training
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Contractors use blueprints so the roof doesn’t cave in.
Shouldn’t you follow the same process for your source of income?
You know how to make money, but sustainability is your issue. The big players in lead generation have made it by researching the marketplace, building an infrastructure, finding the right people to execute the vision, and using expertise to strengthen market position within an industry.
Most importantly, they learn how to step away from daily business operations to focus on cash flow and positioning for a future acquisition.
How do I follow the path to sustainability in leadgen?
Just like a contractor, you need a plan to follow; your blueprint. There are many moving parts when building a successful leadgen company and it’s likely you’re not an expert at all of them.
You know what you need to do, but you don’t know how to do it.
Given that many leadgen companies are born from solo marketers, experience in managing people, cash flow with growing expenses, and sales/business development is often limited.
The Blueprint to Building, Maintaining, and Selling a LeadGen Company
Combining decades of experience in all facets of a true lead generation company, Prosperity brings together experts from across the country to share invaluable, real-world advice.
Whether it be managing people, copywriting, cash flow issues, or CRO/LP optimization, you’ll be brainstorming with the best of the best. The networking opportunities are unmatched in a small group setting like this.
Prosperity’s host, Danilo Lee, has been in the lead generation business for over a decade. Working as Head of Customer Acquisition for PromoJam (acquired by Deluxe Corporation NYSE: DLX), AgentAce (acquired by Quicken Loans), ChowNow and others, Danilo has played a vital role in optimizing campaigns and ultimately reducing customer acquisition costs for successfully acquired companies.
You’ll also hear presentations by actual employees from Google and SnapChat, an attorney (specializing in web-based businesses), and a highly-respected copywriter. You’ll be sitting amongst other highly-successful marketers and industry representatives with the opportunity to form real relationships, first hand.
We won’t make you sit and listen all day.
Strap your boots on because this is going to be a 3-day endurance test where you’ll get as much out of the mastermind as you put in. Expect to learn:
Fundamentals of leading a leadgen company
How to run a team
Explore the art of pitching your company’s service/product
Step up your copywriting skills
Finding and negotiating new offers
Loosely wireframe/design a landing page
Using conversion rate optimization tools
Google, Snapchat, Facebook, etc insights
Staying up to date with legal changes
Finding financing for campaigns
Valuating and selling your business
If you’re struggling to learn how to take your business to the next level, join us at Prosperity where you’ll have the opportunity to learn the skillsets you just can’t find in a book or online.
What is Internet Marketing?
Defining Internet Marketing
Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.
Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.
These days, though, internet marketing is often used interchangeably with “content marketing.”
Why?
Because content marketing is the internet marketing of the present and future.
Content Marketing Institute defines content marketing as:
“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Think of it like this: content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in direct integration with the patterns and habits of today’s generation.
We don’t like to be sold to, we have our ad-blockers on, and we barely watch cable anymore.
Content marketing serves up content that addresses our pain points, and is there when we want it.
Here’s a great illustration of that from Voltier Digital:
Content Marketing vs. Traditional Advertising
Here’s the evolutional pathway behind the modernized form of marketing that is most successful today.
Selling no longer works (a.k.a., traditional advertising).
Why?
Traditional advertising focuses on pushing messages at the consumer to get them to buy.
It’s interruptive, obstructive, and intrusive.
It shouts, “Hey, look at me!” while waving its arms.
You may try to avoid eye contact, but traditional ads are persistent.
You know what traditional ads look like because you’re bombarded with them every single day.
Think TV commercials, billboards, magazine ads, radio ads, and web banner ads.
Ads have been around for a long time, as evidenced by this traditional ad for “honest-to-goodness” coffee from the 1950s.
Can you distinguish the good clicks from the bad?
Invalid clicks hide in the noise of normal activity. Let AI catch the subtle signs of PPC click fraud that humans miss & improve your ROAS.
Ads may still work in some strategic places.
But Internet users can just click away from ads if they don’t want to see them.
Which is exactly what happens.
According to a PageFair report, 615 million devices in use today employ ad blockers. Additionally, ad blocker use increased by 30 percent in 2016 alone.
You know it, I know it, everybody knows it.
Ads are annoying.
And, they aren’t the way consumers prefer to learn about new products anymore.
Instead of businesses shoving themselves in consumers’ faces, they need to take a different, gentler approach.
Content marketing is exactly that.
Brands and marketers who use it publish content that teaches, inspires, guides, or solves a problem for their target audience.
With some handy tricks, the targets can find that content on the web without it being pushed at them.
If the prospects gain something useful from the content, they’ll keep coming back for more.
Finally, consumers can interact with the brand organically and share their content on social media.
Trust is forged.
Authority is established.
Connections happen.
These loyal followers can then be converted into leads and sales – naturally.
All of the above happens with a focus on giving value to the user.
Help users – offer them value and they’ll reward you in return.
That is what internet marketing/content marketing is all about at its core.
Why Internet Marketing?
Now that you know what internet marketing is, you still may be wondering why there’s so much hype around it.
Well, the hype is totally founded.
Internet marketing has shown proven success over and over again.
Here are some stats gathered from around the web to help give you an idea of why internet/content marketing stands tall:
- By 2019, content marketing is set to be an industry worth $313 billion.
- 91 percent of businesses already are convinced of its power and have already adopted it as an essential marketing tactic.
- Content marketing costs 62 percent less than traditional, outbound marketing, but pulls in 3x as many leads.
- If you’re a small business with a blog, you’ll rake in 126 percent more lead growth than your competitors without a blog
- If you have a blog and publish content, you’re likely to get 434 percent more indexed pages on Google, on average
And there’s more.
From my own content marketing endeavors, I have seen my small business take off.
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