(Video course) Joshua Chin – Ultimate Email Masterclass
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Ultimate Email 2021 Masterclass – Building your email marketing strategy to generate the results you want in 2021 for your eCom business.
Email marketing has evolved into an elegant solution for eCommerce businesses to invest in these days.
It isn’t just about any old generic email newsletter, but email automation lifecycle and customer segmentation— especially when they are optimized to your customers’ preferences and their relationship to a particular brand.
Email marketing, particularly within the eCommerce space, is a whole different ballgame. It yields fast-paced and exciting results.
With eCommerce email marketing, the response is almost direct to a very short time frame to retrieve feedback from your campaigns.
Compared to traditional methods in the marketing industry, the results can only be gleaned 2-6 months later with some tedious market research.
Here’s what you’ll be get in Ultimate Email 2021 Masterclass:
Behind-the-scenes email secrets of 8-9 figure eCommerce stores that you can learn, adapt, and implement for your store in time for 2021
Advancing Your Basics: The 3 Core Email Flows you need to get right for effective and maximum email profitability
A detailed breakdown and application of our most profitable flows and campaigns with plug-and-play templates for you to use
How to scale your email revenue month after month while spending just a couple of hours each week
Critical psychological triggers that will maximize sales and drive buying decisions from your customers
How to maximize your ROAS by engaging subscribers with profitable content
EXCLUSIVE BONUS CONTENT: 3 Lucrative Advanced Email Flows for maximizing your profits
Course Curriculum
Introduction to the course
Introduction to emails
Introduction to email flows
New customer nurture flow – core
New customer acquisition flow – core
Cart recovery flow
Browser recovery flow – advanced
Customer winback flow – advanced
Repeat customer nurture flow – advanced
Invest in the right tools
Personalizing your email campaigns
Introduction to hypersegment
About Joshua Chin
I run Chronos Agency, an email marketing agency specialized in scaling direct-to-consumer brands. We provide a full suite of done-for-you (strategy + creatives + execution + testing/ optimization) or done-with-you consulting service.
Chronos Agency is a data-driven email marketing agency with an obsession for excellence. We’re a team of dedicated and results-driven marketing strategists, email tech experts, creatives, and copywriters. We provide managed email marketing service & consultancy to 6-8 figure online retailers.
We live and breathe email marketing and direct response copywriting. We are driving the growth of tomorrow’s eCommerce businesses today.
We exist to drive sustainable growth and deliver measurable first-class ROI for eCommerce businesses by leveraging industry best practices and proprietary next practices in the field of email marketing.
What is Internet Marketing ?
Internet Marketing Explained
Internet marketing is the promotion of a company and its products or services through online tools that generate leads, drive traffic, and boost sales.
Also called online marketing or digital marketing, internet marketing relies on digital channels to distribute promotional messages.
Internet marketing is an umbrella term that covers a wide range of marketing strategies and avenues.
From emails, search engines, social media posts, and blog articles, there’s one common theme among all of these tactics: They all focus on delivering content.
With content marketing, gone are the days of hopeful sales pitches and traditional marketing.
Now, businesses can target their audience with pinpoint accuracy and provide useful information that resonates.
This is perfect because that’s exactly what today’s consumers want.
People don’t want to hear about products and services that don’t interest them.
From installing adblockers to clicking on “Skip Ads” buttons, today’s shoppers are more discerning about the information they’re willing to consume.
Content marketing delivers meaningful information that solves users’ problems and is accessible on consumer demand.
Content Marketing vs. Traditional Advertising
Can you believe there was a time when salesmen knocked on strangers’ doors to sell encyclopedias?
Today, we don’t even like it much when our friends knock on our doors unannounced.
The fact is, traditional marketing (or selling) doesn’t work anymore.
Its approach is to essentially push products and information onto people to pressure them into buying.
And frankly, people are over it.
You know it’s true because you yourself have been bombarded with radio ads, television, commercials, billboards, and even phone calls touting products that don’t interest you in the least.
While traditional ads may still work in some situations, the internet has changed the way consumers shop.
Now, armed with infinite amounts of information at their fingertips, users can take a more proactive approach to finding solutions to their problems.
They can search for the products that meet their needs — and avoid the ones that don’t.
We can all agree that ads are annoying. They interrupt our focus and take us away from our journey of finding content that is actually useful.
Not only that, they’re no longer the way people want to learn about new products.
Rather than intruding in consumers’ lives, brands and marketers need to take a different approach.
They should ask questions first and give answers second, rather than the other way around.
That’s where content marketing comes in.
Brands can research the specific needs of their target audience and create tailored content that inspires, educates, or alleviates a problem for their prospects.
Through a series of searches, people can find that online content on their own terms, rather than having it forced on them.
If the content provides value, they’ll keep returning for more.
With content marketing, the user is in the driver’s seat. They decide whether they want to engage with the brand and share the information with their social network.
This enables businesses to develop deep, meaningful relationships with their audience that are based on trust and authority.
When they decide they’re ready, those loyal followers can convert to leads – on their own terms.
This is what happens when you put the consumer’s needs above your own.
When you deliver content with the intention of providing valuable information, you’ll be rewarded with their business (and their loyalty) in the end.
Fundamentally, that is what internet marketing is all about.
But Why All the Hype Around Internet Marketing?
You understand what internet marketing is and how it’s beneficial for your brand.
But what’s with all the hype around it?
Internet marketing isn’t just a fad. It’s a proven winner.
Here are some reasons why brands and marketers are shouting it from the rooftops:
- By the end of 2021, the global content marketing industry is expected to reach $412 billion.
- Consumers who read a piece of brand content are 131% more likely to buy from that brand versus consumers who read no content.
- Fully 49% of B2B buyers said they are relying on content now more than ever to make purchase decisions.
If that wasn’t enough proof, I can tell you from personal experience that content marketing is highly effective.
I’ve seen my own small business grow in ways I never could have imagined, so we focus 99% of our efforts on content marketing.
(Video course) Joshua Chin – Ultimate Email Masterclass
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