[Bundle Video Course] Digital Marketer Lab – All Access Bundle (Free Upgrade New Course)
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What is Internet Marketing?
Internet Marketing Explained
Internet marketing is the promotion of a company and its products or services through online tools that generate leads, drive traffic, and boost sales.
Also called online marketing or digital marketing, internet marketing relies on digital channels to distribute promotional messages.
Internet marketing is an umbrella term that covers a wide range of marketing strategies and avenues.
From emails, search engines, social media posts, and blog articles, thereās one common theme among all of these tactics: They all focus on delivering content.
With content marketing, gone are the days of hopeful sales pitches and traditional marketing.
Now, businesses can target their audience with pinpoint accuracy and provide useful information that resonates.
This is perfect because thatās exactly what todayās consumers want.
People donāt want to hear about products and services that donāt interest them.
From installing adblockers to clicking on āSkip Adsā buttons, todayās shoppers are more discerning about the information theyāre willing to consume.
Content marketing delivers meaningful information that solves usersā problems and is accessible on consumer demand.
Content Marketing vs. Traditional Advertising
Can you believe there was a time when salesmen knocked on strangersā doors to sell encyclopedias?
Today, we donāt even like it much when our friends knock on our doors unannounced.
The fact is, traditional marketing (or selling) doesnāt work anymore.
Its approach is to essentially push products and information onto people to pressure them into buying.
And frankly, people are over it.
You know itās true because you yourself have been bombarded with radio ads, television, commercials, billboards, and even phone calls touting products that donāt interest you in the least.
While traditional ads may still work in some situations, the internet has changed the way consumers shop.
Now, armed with infinite amounts of information at their fingertips, users can take a more proactive approach to finding solutions to their problems.
They can search for the products that meet their needs ā and avoid the ones that donāt.
We can all agree that ads are annoying. They interrupt our focus and take us away from our journey of finding content that is actually useful.
Not only that, theyāre no longer the way people want to learn about new products.
Rather than intruding in consumersā lives, brands and marketers need to take a different approach.
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They should ask questions first and give answers second, rather than the other way around.
Thatās where content marketing comes in.
Brands can research the specific needs of their target audience and create tailored content that inspires, educates, or alleviates a problem for their prospects.
Through a series of searches, people can find that online content on their own terms, rather than having it forced on them.
If the content provides value, theyāll keep returning for more.
With content marketing, the user is in the driverās seat. They decide whether they want to engage with the brand and share the information with their social network.
This enables businesses to develop deep, meaningful relationships with their audience that are based on trust and authority.
When they decide theyāre ready, those loyal followers can convert to leads ā on their own terms.
This is what happens when you put the consumerās needs above your own.
When you deliver content with the intention of providing valuable information, youāll be rewarded with their business (and their loyalty) in the end.
Fundamentally, that is what internet marketing is all about.
But Why All the Hype Around Internet Marketing?
You understand what internet marketing is and how itās beneficial for your brand.
But whatās with all the hype around it?
Internet marketing isnāt just a fad. Itās a proven winner.
Here are some reasons why brands and marketers are shouting it from the rooftops:
- By the end of 2021, the global content marketing industry is expected to reach $412 billion.
- Consumers who read a piece of brand content are 131% more likely to buy from that brand versus consumers who read no content.
- Fully 49% of B2B buyers said they are relying on content now more than ever to make purchase decisions.
If that wasnāt enough proof, I can tell you from personal experience that content marketing is highly effective.
Iāve seen my own small business grow in ways I never could have imagined, so we focus 99% of our efforts on content marketing.
[Bundle Video Course] Digital Marketer Lab – All Access Bundle (Free Upgrade New Course)
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